Know thy User
I’ve been tasked to create user persona’s for this existing digital e-commerce platform.
Who is the audience?
To know this we need to know what the e-commerce company sells and why they sell these products.
What do they do?
They sell digital products with a strong focus on social sharing and business analytics.
This e-commerce platform doesn’t only sell products but it provides a platform for brands to sell their products as their “shop” for customers to buy their products.
Other focus features include:
- Promote products
- Recommend products from social feedback
- Compare products
- Create an online account
- Social point system
- Commission earning system
User who?
Learn everything about the business and the users
Desk-based and field research gave us insight into who we are designing for. I created personas to explore how users will interact with the platform.
I developed 5 different user types based on the research
- Influencer
- Ambassador
- Researcher
- Discount chaser
- Product-focused
1.Influencer User
All registered users on the system fall under the influencer category, this category enables a user to earn points for sharing and buying products.
The earned points can be used to make payments, as users proceed to share and buy there are promoted through the user influencer levels.
2. Ambassador User
An ambassador user, have the same benefits as an influencer user, with the exception that they can go up to level 4 @ 20% per sale along with having the ability to cash out commission earned which is paid out after 30 days of cash out.
3. Research User
A research user is a new user or returning user who will always first do their research if the business indeed offers the best prices on their product and if the loyalty program does give them additional benefits.
4. Discount chaser User
A discount chaser user isn’t primarily a loyal customer as they will always jump to the “next best thing” they typically shop only for discounts or sales. She gains her experience with “window shopping“ and knows when the product she needs is really on a discounted rate.
5. Product-focused User
A product-focused user, have the same benefits as an influencer user. These users typically only make online purchasing on a need to have basis and won’t be a frequent shopper but will look for the best quality in the specific product.
